Current Event: Creating a Cradle-to-Cradle Economy

Looming resource shortages, rising and volatile commodity costs, new technologies, extending producer responsibility regulations, landfill bans, and changing customer preferences are driving a shift in our economy's current business paradigm. We are experiencing an exponentially growing population and the scarcity of non-renewables. Acknowledging these issues and more, it is imperative that businesses move from a "take-make-waste" business model into a circular economy business model. These circular economy business models are based on longevity, renewability, reuse, repair, upgrade, refurbishment, sharing and dematerialization. Lessening the impacts on the environment, this new way of conducting business presents a completely different view on the mission of a business. 

Not surprisingly, the supply chain is the area of a business in which the greatest amount of improvement and waste reduction can be made. From sourcing to manufacturing to distribution to retailer to customer...the possibilities are endless. These kind of improvements require thinking from the bottom up, rather than making incremental resource efficiency improvements as time goes on. Creating a closed loop is important for many reasons including: development of new markets, creating a continuous improvement platform, building value-added customer relationships, achieving cost savings, and building brand a reputation. 

So what does it take to make these changes?? It certainly starts with the mindset of the business and involves a future-looking model. It starts with management and executive commitment. It involves a strategic business plan that involves essentially the entire supply chain. It involves investment into R&D and establishing relationships with suppliers...

This is all much easier said than done, but the payoff represents the future of our economy. No longer can we continue to risk resource shortages, natural resource depletion and waste of surplus resources. 

For me, this is an exciting time to be entering the business world. There are numerous advancements and improvements to be made and though I do not necessarily have the answers, I look forward to making moves towards the solutions. 

source used: http://www.greenbiz.com/article/how-circular-economy-could-end-take-make-waste-businesses

Current Event: How Can We Control Food Waste?

I very much dislike wasting food for two main reasons: I see it the same as wasting money. I love eating food.
I am sure that there are many other Americans that feel the same way as I do. But even with this so-called food-waste-contentiousness do we REALLY know how much food waste we have? According to Mary Hoff in her article Everybody hates wasting food- so why do we do it and how can we stop?, the average American family of four throws away $1,500 worth of food in a year and the average American individual throws away $369 worth of food in a year (that's two months worth of car loan payments for me!!). Furthermore, more than twice as much food is wasted at the consumer level than at the retail level. Why do we this? How does this happen? Hoff says that it is due to the lack of awareness of food waste as well as the unawareness to the societal and personal costs we incur that leads us to the amounts of food waste over time. Consider this: from an environmental perspective, food waste results in the literal throwing out of our natural resources. According to a 2009 study from the journal PLOS ONE, fully one quarter of the water used in the U.S. goes to produce food nobody eats!
How can we control this large area of waste in our society? Hoff says we first must start with awareness, but that awareness will not solve all of the problems. Practical solutions need to be offered as well, such as cookery classes, putting leftovers to use, budgeting and planning support, knowing when food is bad, storage information on packaging, etc. Even something as simple as checking what you have in the pantry before you go grocery shopping can make a big difference.
I hope to continue to increase my food-waste-contentiousness as I only buy what is really necessary and encourage others to do the same!

Current Event: Europe Trip CO2 Emissions

This December,  I will be traveling to Europe with some girlfriends for a post-grad celebration. We will be traveling through France, Italy, and Spain...I cannot wait! Just the other night, I decided to look up my flight details in hopes of extending the duration of my trip (whether or not I can actually afford to extend my trip is a different story). I was mainly searching for the extra dollar value that this would cost me to change my return flight, but instead, I found a link to calculate the CO2 emissions that I will be imposing on the environment when I fly to France. Here are the calculations that were generated:

The transportation sector is the second largest economic source of CO2 emissions, following electricity and heat generation. Of this transportation sector, global aviation accounts for 11% of all transport CO2 emissions. International flights account for 62% of these emissions while domestic accounts for 38%.
I am appreciative of Air France's encouragement and transparency to calculate my CO2 emissions. Upon further research on their website, I found that Air France is constantly working to invest in the world's most technically advanced aircraft as well as implementing the most efficient ground and in flight procedures in order to reduce their overall fuel consumption.
I continued to research other airlines (such as Alaska Airlines and Delta) to see if they too had environmental impact awareness, and was pleased to find similar results!


CO2 Impact

Current Event: Ditch The Microbead Body Care Products!

Believe it or not, body care products with microbeads in them are not good for you OR the environment. Why am I not surprised??

These care products contain small plastic particles that are under 5mm in diameter. The particles are used for the purpose of exfoliation for the skin, but as soon as they go down the drain, they are released into sewage treatment plants and eventually, lakes, rivers and oceans. Adidas has recognized and taken action on this discovery. Jochen Denninger, VP of Strategic Partnerships at adidas, was personally disappointed by the discovery of the harmfulness of microbeads, and come January 1, 2016, adidas will have completely eliminated microbeads from their products. Denninger has also established a partnership with Parley for the Oceans, an organization on a mission to protect and clean the world's oceans, which has led to other sustainable goals such as footwear made from upcycled ocean waste, elimination of use of plastic bags, and reduction of material usage in design and production.
Though I am not a frequent consumer of adidas product, I am pleased to see a company that is attempting to be transparent to the unsuspecting customer. Many environmentally unfriendly products are unknown to be so by the consumer and thus, "not an issue". With the exposure of these harmful products and the dedication of a company to do something about them, consumers are better informed and can make more environmentally sound purchasing decisions.

Adidas Kicks Microbeads To The Curb

Current Event: Britain Aims to Rid of Coal-Fired Power Plants

Britain has recently called to close all coal-fired power plants by 2025. In preparation for the United Nations climate change conference in Paris on November 30, Britain has marked itself as a leader in carbon dioxide emissions reduction efforts. Assuming success of this movement, Britain will be the first of the developed countries to deliver on a plan to cut out coal usage. Could this possibly lead to other countries catching on to this movement and also working towards reducing their usage of coal? Furthermore, the British minister for energy and climate change has cut back subsidies for renewable forms of energy such as wind and solar power with the argument that these technologies are not cost-effective. Her solution is to use natural gas, which has been met with much opposition. The specific details of Britain's plan will be published this coming spring. It will be interesting to see what proposal Britain gives and their plan of execution. If Britain is able to succeed, they could easily set the pace of what other countries could do as well. Everybody has to start somewhere in the battle against climate change, and the first place is to start is ridding of coal.

Britain Calls for Closing of Coal-Fired Power Plants by 2025

Environmental Footprint Update

In September, I found out that if everyone were to live like I do, we would need 3.3 Earths to provide enough resources. Though this number of "earths" is on the lower side of most EF calculations, it is still an unreasonably large number that should be reduced! Besides services, the majority of my EF came from my food consumption (I eat A LOT of dairy, and frequently consume meat). The picture below represents my initial EF: 

I set out to reduce my EF by some simple goals: turning off the water while I brush my teeth, unplugging my the extension cord that connects my blow dryer/straightener when they are not in use, taking the stairs instead of the elevator, and cutting out my consumption of beef.

Well, a couple months later and I have recalculated my EF only to find that it is the exact same as before...

Though I am sad to see that EF calculations do not seem to show any progress, I am confident in saying that I have personally reduced my environmental impact! Though the numbers don't say it, I now am consuming meat less, unplugging appliances when not in use, turning off running water when it is not in use, and am refraining from using the elevator. The BIGGEST impact I have had has been the simple awareness of sustainability and its role in our world today. Becoming aware of different sustainability movements has allowed me to share with my friends and family what I am learning, and become genuinely interested and mindful of what I can do as a consumer to reduce my impact. I will most definitely be able to continue these practices in my "life outside of class" and am looking forward to bringing what I've learned to the attention of others as well. 

Current Event: Organic Valley Uses Parody Marketing Strategy

Last February, a well known dairy brand called Organic Valley released a parody marketing video to hone in on a specific target market: bros. This video advertises the company's new organic protein drink, Organic Fuel, while adding a hilarious twist. Its ad campaign is to "save the bros" by preventing them from drinking "junk" that is in regular protein drinks. This new organic protein drink is advertised as free of artificial flavoring, sweeteners, GMOs, toxic pesticides and antibiotics.
Click here for a watch of the first ad campaign Organic Valley released:
Save The Bros

In a more recent ad campaign of Organic Valley, they released a video titled "The Bronoymous Hotline". This hotline incorporates Twitter as a means to increase awareness and sales of the organic protein. Consumers are encouraged to submit their Bro's Twitter handle and explain what makes him a bro. From there, the bro is tweeted at by Organic Valley and receives a personalized video an a coupon for Organic Fuel.
Click here to see the newest ad campaign:
The Brononymous Hotline

A very funny, and engaging entrance into a target market that might otherwise be standoffish and reluctant to change. I think that Organic Valley could further their advertising by explaining more the negative impacts of regular protein drinks and further promoting what makes organic protein THAT much better, all while keeping the parody alive.